Provenza Flooring Review 2023: Is It Worth Buying?

Provenza Floors

Provenza Floors is another California-based flooring brand we are reviewing that has built its reputation and has been gaining popularity. Known for their style, which pleases many architects, Provenza flooring specializes in unique hardwood flooring as well as waterproof vinyl plank flooring. In this Review, we have analyzed all key aspects of the brand, including Style, Durability, Pricing, Provenza Flooring Reviews, and more.

Consumers say its not durable enough
While we love the styles and colors of Provenza flooring, the online reviews make it so that we can’t recommend it. For hardwood we recommend Doma, and for vinyl we recommend Proximity Mills.

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Table of Contents

    Flooring Range

    As mentioned before, Provenza specializes mainly in Hardwood and Vinyl Plank flooring; however, it also offers Painted Hardwood and Floorcare products.


    The Provenza Floors Engineered Hardwood range is something we did not expect; we were simply stunned by the unique wow-worthy designs derived from natural wood species. The brand definitely didn’t disappoint in terms of style. Provenza follows a rule that makes sure each and every plank is unique, and no two planks will ever look the same.

    Provenza hardwood is finished with polyurethane or oil, which means that technically you can refinish the floor in the future.

    Not only that, their hardwood range is very large and consists of over 20 unique hardwood collections with something for everyone.

    The Provenza Hardwood collections are:

    AffinityHeirloomModern RusticPalais RoyalStudio ModernoBeacon Pointe
    African PlainsHerringbone ReserveNew York LoftPalazzoTresorLighthouse Cove
    AnticoIconic EdgeOld WorldPompeiiVitaliDutch Master
    ArtifactLuganoOlde CrownRichmondVolterraInfusion
    The Provenza Hardwood Collections

    These collections make up a total of over 280 different products. Provenza Floors uses 8 different wood species to make their flooring. These include; Acacia, Ash, Elm, Hevea, Hickory, Maple, Oak, and Walnut. Provenza also offers stunning herringbone and parquet hardwood flooring, which is a bonus.

    What makes Provenza stand out is the unique finish styles their hardwood is available in. Consumers can choose from a variety of styles. These include; Hand Distressed, Hand Scraped, Hand Stained, Herringbone, Character, Rustic, Parquet, Painted, and Wirebrushed.

    Provenza hardwood thickness ranges from 12mm to 18mm thick or 1/2 inch to 3/4 inch thick, depending on the line you choose. This is pretty standard for Hardwood flooring; generally speaking, the thicker the plank, the longer the floor will last. Provenza Hardwood comes with a Lifetime Residential Warranty and a 25-year finish warranty.

    Vinyl Plank

    Apart from the beautiful hardwood, Provenza also offers their own waterproof vinyl plank flooring known as MaxCore LVP. MaxCore luxury vinyl planks have a rigid core and are available in 4 different collections; Concorde Oak, Moda Living, Stonescape, and Uptown Chick. These four collections make up 84 unique vinyl plank products in total.

    Concorde Oak

    The Concorde Oak collection features realistic hardwood looks and water-resistant performance, meaning it can be installed in Kitchens and Bathrooms. The line has a pretty standard overall thickness of 6.5mm and a respectable 20 mil wear layer. The Planks of this collection are 7.2 inches wide and 72 inches long.

    Moda Living

    This line is probably the most durable Provenza Vinyl Plank line as it is also the thickest, along with Uptown Chic. Moda Living also features hardwood-style designs but has a great overall thickness of 8mm and a good 20-mil wear layer. The planks from this collection are 7.15 inches wide and 72 inches long.


    Stonescape is different than the other 3 lvp collections. This line was created to mimic the look of stone and porcelain tiles. These planks are sized 12 by 24 inches, so they are more like Vinyl Tiles. The collection basically looks like normal floor/ wall tiles but is much easier to install using their locking mechanism. The tiles are 6.5mm thick and have a 20-mil wear layer.

    Uptown Chic

    Uptown Chic is another Provenza Vinyl Plank collection that features realistic hardwood designs in a wide range of trendy shades. The planks of this line have a great overall thickness of 8mm and a 20-mil wear layer. The planks are 48 inches long and 7.2 inches wide.

    All Provenza MaxCore LVP products are backed by a lifetime limited residential and 15-year commercial warranty.

    All of the Provenza Vinyl Plank flooring collections come with pre-attached underlayment and can be installed using the floating (locking) method.

    Painted Hardwood

    Another thing that impressed us was Provenza Painted Hardwood, specifically the designs featured in the Lighthouse Cove collection. This collection features designs that look like aged painted hardwood. The finish even includes areas where paint is scraped off. Provenza offers painted hardwood in five colors white, black, red, blue, and grey.

    Provenza Floors Lighthouse Cove Collection

    Floor Care

    Provenza offers a complete line of care, cleaning, and maintenance products that are designed for Provenza flooring. The line includes;

    • All Purpose Cleaner
    • Natural Cleaner
    • Oil Refresher
    • Spot Remover
    • Rejuvenating Oil

    Provenza sells complete care kits that include several of these products; this might be something worth looking at if you are definitely buying Provenza Flooring.

    Provenza Reviews Online

    Reading up online reviews is key to finding a flooring product; it gives an insight into the customer experience. We analyzed the Provenza flooring reviews we could find online, and overall they were not great.

    The largest amount of Provenza flooring reviews can be found on a Houzz post which has over 300 comments. We found that many people complained about the brand’s durability, claiming it didn’t last long.

    Apart from that, we also discovered that the brand is rated only 2.7 stars on and 1 star on Almost all the reviews mention durability and difficulty to install.

    Overall, the Provenza flooring reviews are disappointing, considering their amazing hardwood designs.


    When looking at the durability aspects of engineered hardwood floors, we mainly look at the overall thickness of the planks, the top layer, and the wood species. Provenza offers standard-thickness engineered hardwood; it can be anywhere from 1/2 inch (12mm) to 3/4 inch (18mm) thick.

    Generally speaking, we expect hardwood floors of an average thickness (15mm) to last at least 10 years. After 10 years, the floors can be refinished several times; the thicker the hardwood, the more times it can be refinished. Some high-quality hardwood floors can last 50+ years when properly maintained. Provenza Floors hardwood is backed by a 25-year finish warranty.

    As for Provenza Vinyl Plank, they are of above-average overall thickness (8mm) and have a respectable 20-mil wear layer. Those are the two main specifications we look at when we compare vinyl planks; 20mil wear is a must for high-quality planks.

    We would expect these to last at least five years if properly maintained. Provenza Lvp isn’t as thick as some of the most durable vinyl plank brands, such as Coretec or Cali Bamboo, which are 12mm+ thick. However, Provenza LVP is thicker than brands such as ProCore, Home Decorators LVP, or Mohawk.

    Read our Vinyl Plank Comparison article to see how Provenza flooring performs against the Best Vinyl Plank Brands on Thickness and Price.


    We found that the best website to find Provenza pricing is, and this is where most of our information on Provenza pricing is sourced from.

    Provenza Hardwood LineOverall ThicknessPrice per Square footWood Species
    Lugano14.2mm$7.49 SFTEuropean Oak, Maple
    Affinity12.7mm$6.49 SFTEuropean Oak
    African Plains14.2mm$6.49 SFTHevea
    Antico14.2mm$7.19 SFTHevea
    Heirloom11.1mm$5.99 SFTOak
    New York Loft15.8mmPrice Not SpecifiedWhite Oak
    Tresor15.8mm$8.99 SFTEuropean Oak
    Artefact11.1mm$5.20 SFT (SALE)Maple
    Provenza Hardwood Pricing

    The Provenza Floors vinyl plank range is averagely priced for the thickness of the planks they offer compared to other brands. Provenza Vinyl Plank thickness specifications are similar to those of Mannington or Armstrong; the same goes for the price.

    However, there is one brand that offers the same plank thickness but is much cheaper; that brand is NuCore.

    Provenza LVP lineCost per Square FootOverall ThicknessWear Layer
    Concorde Oak$4.19 per Sq. Ft6.5mm20mil
    Moda Living$4.99 per Sq. Ft8mm20mil
    Uptown Chic$4.99 per Sq. Ft8mm20mil
    Stonescape$4.99 per Sq. Ft6.5mm20mil
    Provenza Maxcore Vinyl Plank Pricing

    Provenza Compared to other Vinyl Plank Brands
    Product NamePrice per Square FootOverall ThicknessWear Layer Thickness
    Home Decorators Collection LVP$1.794 – 4.2 mm8 – 12 mil
    Mohawk SolidTech Essentials$2.05 – $2.704.5 mm12 mil
    ProCore Plus (Lowes)$2.49 – $2.595 mm12 mil
    Proximity Mills LVP$3.49 – $6.995 – 6.5 mm22 mil
    NuCore RigidCore 8mm$3.798 mm22 mil
    SmartCore Ultra XL$3.897.5 mm12 mil
    LifeProof RigidCore$3.99 – $4.997 mm20 mil
    Pergo Extreme$4.19 – $4.795 – 6 mm20 mil
    Mohawk SolidTech Plus$4.356 mm20 mil
    Armstrong Luxe Plank$4.39 – $4.797.8 mm20 mil
    Flooret Modin LVP – Signature$4.507 mm40 mil
    Provenza MaxCore$4.998 mm20 mil
    Mannington Adura Max$5.49 – $5.998 mm20 mil
    Coretec Plus Premium$6.49 – $7.4912 mm20 mil
    Cali Bamboo Legends$6.4912 mm20 mil
    Shaw Floorte Classic$6.9912 mm30 mil
    Coretec Grande$9.9915 mm30 mil
    Provenza Compared to Other Vinyl Plank Products


    The installation of Provenza hardwood is the same as most other Engineered Hardwood Flooring brands. It can be installed using 3 methods; floating, glue-down, and staple. The floating method is by far the easiest; it involves locking the planks together and can be done by many DIYers. However, many flooring installers recommend gluing or stapling the floor down for long-lasting performance.


    Care & Maintenance is key to the longevity of your Provenza floor. Below are some helpful cleaning tips, mistakes to avoid, and protection methods.

    Cleaning Tips

    • Dirt and debris are abrasive to flooring, which causes scratches. Regularly vacuum your floor, especially before mopping.
    • Only use vacuums listed as suitable for hard-surface floors by the manufacturer. We recommend Dyson V15 Cordless Stick Vacuum.
    • When mopping, it’s vital not to over-saturate your floor. To avoid over-saturation, use a damp mop or a spray mop.
    • For best results, we recommend using the Bona Premium Hardwood Floor Spray Mop, which releases a fine mist of cleaning solution with the touch of a button.
    • Although some brands allow it, we advise you not to use a steam mop. The high temperature will cause your vinyl floor to lose its shine and become dull faster than usual.
    • Always use a PH-neutral cleaning solution. You can use water and dish soap or a water and vinegar solution as long as you don’t add too much dish soap or vinegar.
    • To ensure your solution is completely PH-neutral, use a professional cleaning solution such as the Bona Pro Series Luxury Vinyl Floor Cleaner.
    • Avoid using Wax & Polish products. These can leave a yellow residue on your floor.
    • If you want to fill your room with a pleasant odor, you can add a few drops of your favorite essential oils to your cleaning solution.
    • Spillages of stain-causing liquids such as coffee, wine, and other liquor should be cleaned as soon as possible.

    Protection Tips

    • Maintain a room temperature between 60 and 80 degrees Fahrenheit. This prevents excessive moisture and mold problems.
    • Attach large felt pads to the legs of your furniture so your furniture can glide easily without causing scuffs and scratches.
    • Place rugs in high-traffic areas, such as near the living room couch.
    • Office chair wheels are notoriously known for scratching floors. To stop this, invest in a protective chair mat or floor-friendly blade casters.
    • Place walk-off doormats at house entrances to avoid bringing in dirt from outdoors, which can potentially scratch your floor.
    • If you have a dog, nail trimming will prevent them from scratching the floor. Plus, most dogs like their nails to be trimmed now and then.
    • Avoid wearing shoes indoors as they bring in outdoor dirt and can cause permanent scuff marks. It’s best to wear socks.

    Pros & Cons

    As with all flooring brands, Provenza flooring has its Pros and Cons. Let’s go through these, starting with Provenza Pros.

    Provenza Floors Pros

    • Style – The Provenza floors hardwood collections are simply stunning and really showcase the beauty of real hardwood flooring.
    • Can be Refinished – Once Hardwood starts to fade, it can be sanded down and refinished with a finish of your choice. Some high-quality hardwood floors can be refinished many times and may last 50+ years.
    • Decent Thickness – Provenza Floors has average thickness specifications compared to other brands. This goes for both hardwood and vinyl plank.
    • Waterproof Options – Provenza offers waterproof vinyl plank options suitable for Bathrooms and Kitchens.

    Provenza Floors Cons

    • Negative Online Reviews – In our opinion, the most obvious Con with Provenza is the disappointing online reviews.
    • Average Pricing – Compared to brands offering with similar products, Provenza Floors’ pricing is similar, sometimes even more expensive.

    Our Verdict

    Style – 10 out of 10

    Provenza flooring has really impressed us with the stunning style and character of its hardwood. They really highlight the beauty of real wood with their hardwood planks.

    Durability – 7.5 out of 10

    Provenza offers pretty much standard thickness for both hardwood and vinyl plank flooring.

    Online Reviews – 3 out of 10

    By far, the most disappointing aspect of the brand is Provenza flooring reviews online. Most of the reviews are negative as it seems consumers

    Affordability – 7.5 out of 10

    Provenza offers pretty much average pricing compared with other vinyl plank brands of the same thickness. Not expensive but also not cheap.

    Overall Score – 6 out of 10 points

    In our Provenza Flooring Review, the brand scored an overall 6 out of 10 points. The brand shines with its stunning hardwood styles but lacks online credibility and good reviews.

    Feel free to comment your views or experiences with the brand in the comment section at the bottom of the page.

    Good Alternatives to Provenza Flooring


    Doma – While Provenza has some pretty beautiful options, nothing is quite as stunning as Doma hardwood (except for maybe Paradiso, which we will get to in a moment). Doma offers European, red, and white oak and hickory floors in a wide range of colors and widths. Depending on your home’s needs, you can choose between solid and engineered hardwood in their offering.

    Paradiso – There isn’t flooring more luxurious than natural hardwood or a brand more luxurious than Paradiso. For those with a budget for the ultimate choice in hardwood floors, you will want to check out Paradiso. They feature unique species like maple and American pine while remaining committed to sustainability. You’ll want to see these floors in person at a retailer to get the true effect.


    Proximity Mills – Proximity Mills is a high-quality, high-performance flooring brand at a price you can afford. This US-based brand offers durable vinyl planks with a waterproof SPC core and a robust 22-mil protective wear layer. There are 11 chic collections available, encompassing both traditional and contemporary designs. Many people love Proximity Mills vinyl floors because they are rated as Zero-VOC, unlike others on the market.

    Liberty Home – Liberty Home is a relatively new brand introducing some really exciting flooring products. Their product range includes extra-long and wide planks, making creating a modern ambiance in your home effortless. Liberty Home offers four distinct lines of vinyl: Big City, Hometown, UltraDefend, and UltraDefend Pro, all of which ship quickly and are easy to install.

    Painted Hardwood

    While we don’t have another new product to recommend as an alternative to Provenza Painted Hardwood, you’d be surprised how easy it is to achieve this look with your existing hardwood. It could be a great way to postpone installing new floors until you’re ready. You can check out our guide on painting hardwood flooring.

    3 Replies to “Provenza Flooring Review 2023: Is It Worth Buying?

    1. I have the provenza Pompeii Vesuvius, it’s supposedly a European oak and has a 25 year warranty on the finish…. Operative word is SUPPOSEDLY… if you happen to paint and use painters tape on the floor, it will remove the finish and thus voids the warranty. If you get water on the floor, even if you dry it imediately… it will take the finish off the floor. If you walk on the floor continually, it removes the finish on the floor. If your dog has long claws, you will see every scratch in the floor. I have tried to get the manufacturer to honor the warranty to no avail, it’s one woman who will not budge on the claim, declined because painters tape voids the warranty. This floor is absolute garbage, and the manufacturer does not stand behind their warranties and representations on the box.

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