Paradiso Flooring Review 2023: Is It Worth Buying?

Paradiso Belmont Hills Hardwood in Ivy Point

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As part of our ongoing commitment to reviewing flooring brands, we’re excited to introduce you to Paradiso, an excelling brand in the luxury flooring market.

Paradiso identifies itself as the ultimate destination for luxury flooring, with over 550 products across nearly 100 collections. But have they really succeeded in creating floors as elegant as they are dependable? Let’s find out.

Spoiler Alert:
If you are after the ultimate luxury flooring option, we can confidently recommend Paradiso.

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Who Is Paradiso?

Since its founding, the mission at Paradiso has been to provide the ultimate destination for luxury flooring. They believe luxury means standing out, innovation, quality, and attention to detail. They aim to create artisan floors crafted to deliver unrivaled quality and timeless designs that transform any space into a comfortable oasis

Paradiso is the luxury brand under the Proximity Mills family, another brand we are fond of. It would be fair to assume that you will get the same excellent quality and attention to detail, just with a bit more style and potentially a bit higher price tag. Let’s dig deeper to be sure.

What Products Does Paradiso Offer?

Paradiso specializes in high-end flooring options, including:

Let’s explore these flooring types in more detail, starting with hardwood.

Paradiso Hardwood Flooring

Paradiso offers an impressive lineup of options within their five distinctive collections, encompassing nearly 50 distinct products. Their dedication to quality and craftsmanship is evident in every plank they produce.

Paradiso Montesilvano Hardwood in Logorno
Paradiso Montesilvano Hardwood in Logorno

A standout feature of Paradiso hardwood is its exceptional dimensional stability. All their hardwood options are engineered wood, known for its ability to withstand temperature and humidity fluctuations without warping or buckling. This ensures that Paradiso floors maintain a pristine appearance and structural integrity over time.

Here are some key features that distinguish Paradiso hardwood:

Impressive Thickness: Paradiso hardwood planks come in a substantial thickness of either 9/16″ or 5/8″, surpassing the industry standard of 3/8″. This provides Paradiso floors with a robust and solid feel underfoot.

Durable Veneer: Most Paradiso hardwood planks feature a generous 3mm veneer, allowing for refinishing if necessary, ensuring long-lasting beauty.

Sawn Veneers: Paradiso’s choice of sawn veneers enhances the durability and aesthetics of their flooring, creating unique grain patterns and textures for an authentic look.

Consistent Color: A meticulous thermal treatment produces uniform coloration, enhancing overall beauty and concealing wear and tear.

Natural Oil Finish: Many of Paradiso’s hardwood offerings feature a natural oil finish, highlighting the wood’s beauty and extending its longevity.

Comprehensive warranties are featured to reassure customers, including a limited lifetime residential warranty and a 10-year structural commercial warranty for commercial applications.

Paradiso Carpet

Paradiso offers an impressive selection of 48 unique carpet options with distinct charm and style. What sets Paradiso apart is their dedication to craftsmanship, especially in their hand-woven carpets. These carpets are not just flooring; they are exquisite works of art renowned for their durability.

Paradiso Chenille Abstract Carpet in Quartzite
Paradiso Chenille Abstract Carpet in Quartzite

Paradiso’s carpets stand out due to the various materials used in their creation, catering to various preferences. Whether you desire the warmth of wool blends, the silky elegance of polysilk, the versatility of polypropylene, the resilience of polyester, or the strength of nylon, Paradiso has you covered.

The brand’s commitment to quality is reinforced by a limited lifetime residential warranty, ensuring customers’ confidence in the long-term durability of their investment.

Paradiso Tile

Paradiso takes pride in its exquisite tiles crafted from the finest marble and ceramics, known for their enduring elegance and durability. The brand’s commitment to quality and craftsmanship is evident in every tile.

Their floor and wall tiles symbolize luxury, meticulously shaped, and perfectly polished. What sets them apart is their use of cutting-edge water jet-cutting technology, allowing for intricate and mesmerizing patterns that transform floors into works of art.

Paradiso offers comprehensive warranties, including a limited lifetime residential warranty for stone floor tiles and various warranties for wall tiles, ensuring the longevity and beauty of your surfaces.

How Much Does Paradiso Cost?

Below are the MSRP ranges of Paradiso’s product range, but do keep in mind that with big-ticket items like flooring, retailers are often open to negotiation.

Paradiso hardwood falls in the price range of $12 to $18 per square foot, aligning with luxury wood flooring costs.

Their carpet costs between $6.00 to $17.00 per square foot, with handwoven products on the higher end.

Their tile ranges from $11 to $40 per square foot, while natural stone floor tiles are priced higher due to the quality and quantity of marble used.

Paradiso Montesilvano Hardwood in Rovigo
Paradiso Montesilvano Hardwood in Rovigo

Paradiso Reviews

As they are a relatively new brand that focuses on luxury products, so there are not many public reviews online. However, local retailers have often been in the business for generations and can give you their honest opinion of the product and if it is the right fit for you.

You can also check out reviews for Proximity Mills, another brand in the Paradiso family. While their products focus more on performance than luxury, you can still get an idea of what is essential to these brands.


Given the exceptional quality and intricate nature of Paradiso’s materials, we strongly advise opting for a professional installation to ensure the best results. Most retailers have a professional installation team or one they can refer to you. To find a retailer, you can click the link here.

Paradiso Flooring Pros and Cons


Timeless Designs: The brand’s flooring options remain fashionable over time.
Affordable Luxury: Paradiso offers high-quality products at a relatively reasonable price.
Durability: Paradiso products are built to last, thanks to their unique construction methods.
Environmentally Friendly: Paradiso prioritizes low-VOC and sustainable materials.
Excellent Warranties: Most Paradiso products come with extensive warranties.


Not DIY-Friendly: Installation of Paradiso flooring is best left to professionals.
Limited Availability: Paradiso products are not widely available and are typically found in select dealerships.

Our Verdict

Style – 9 out of 10

Paradiso is the ultimate choice flooring choice for style and luxury. The only way to achieve a better-looking floor would be to source full slabs of stone yourself or steal recycled hardwood flooring from royalty.

Durability – 9 out of 10

In this price range, you expect the same level of durability as style, and Paradiso delivers. The only way to get an authentic feel of the build quality of this flooring is to order samples or go to a retailer and see it yourself.

Affordability – 7 out of 10

While you will get what you pay from Paradiso flooring, it is not an inexpensive option. If price is a concern, some options come close in style at a price likely closer to your price range. For example, the offerings from Doma.

Overall Score – 8.3 out of 10

Paradiso is a high-end flooring option that deserves a high-end score. If you are ready to trust your installation to the professionals, you will have an unmatched flooring experience.

Good Alternatives to Paradiso


As we mentioned, Doma is a brand under the same family as Paradiso that still offers incredibly beautiful flooring, and at a more affordable price. While some homeowners will only be satisfied with a high-end product like Paradiso, Doma still pleases many.

Proximity Mills

We mentioned Proximity Mills as a reference for reviews, so we might as well mention it as an alternative as well, given it’s such a great product. Their products will be a bit more affordable than Doma, emphasizing performance more than style (not to say you aren’t getting a beautiful flooring product).

Anderson Tuftex

Anderson Tuftex offers hardwood flooring in a similar price range to Paradiso and carpet and rugs. Their hardwood offering features 29 options across five species and is available in solid or engineered. Our concern against Anderson Tuftex is their warranty, which is reported only to cover half the replacement cost if there is an issue in the first five years. For nearly $20 per square foot, we’d expect more.

Final Thoughts

When investing in your flooring, Paradiso emerges as a standout choice. This premium flooring brand offers a compelling package of superior quality, remarkable durability, and timeless design aesthetics, making it an excellent investment for any homeowner or business owner looking to elevate their space.

To explore the full range of Paradiso’s offerings and discover the perfect flooring solution for your needs, you can visit their website or reach out to a local Paradiso retailer. They can provide personalized guidance and assist you in making the right choice for your space.