Doma Flooring is yet another US brand we are reviewing here at HomeFloorExpert. Doma falls under the umbrella of Proximity Mills, which has three sister brands; Doma, Newton, and Paradiso. The brand’s motto is ‘fashion meets flooring.’ They aim to provide durable, high-quality floors with a fashionable, modern look. We decided to examine if Doma really is what it says it is. This guide reviews Doma Flooring in detail based on factors such as Style, Affordability, Durability, Water-Resistance & Doma Reviews.
Keep scrolling to learn everything you need to know about Doma, including its pros & cons, installation, where to buy, and our overall verdict. Furthermore, see how Doma compares to other leading flooring brands such as Mohawk, Shaw, or Mannington.
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Domas’s main specialty is hardwood flooring however they also offer luxury vinyl plank and carpet. Read below for an extensive description of each Doma flooring type.
As of the time of writing this review, Doma’s hardwood range consists of six collections, including both solid and engineered hardwood. These six collections contain around 50 unique hardwood products in total.
Doma’s hardwood lines come in a variety of styles. This includes light, dark and gray shades of hardwood. Most of their solid hardwood is narrow and has a traditional look, while their engineered planks come in wider formats with a more modern style. Each of their hardwood products has authentic textures and wood-graining patterns. Furthermore, all their hardwood planks have a micro bevel edge giving a sleek yet characterful look to where the planks meet.
When it comes to thickness, Doma hardwood performs well. Their solid hardwood planks are 19mm thick, typically as thick as it gets with hardwood. On the other hand, their engineered wood planks are 12.7mm thick, the industry average thickness for engineered hardwood products. A thick urethane finish protects Doma hardwood from scratches and scuffs.
Doma Flooring is also covered by a 20-year residential and 10-year commercial warranty. Apart from that, all Doma hardwood is FloorScore certified for low VOC emission, meaning the air quality in your home will stay clean. In all honesty we rate Doma Flooring highly and even included it in our best hardwood flooring brands guide.
Doma Vinyl Plank
Doma offers a wide range of luxury vinyl plank flooring consisting of 7 collections and around 70 unique products in total. Most of these products mimic hardwood, offering light, dark and gray shades. In addition, Doma is one of a few brands that offer tile-look vinyl planks measuring 12 by 24 inches. Some Doma hardwood-look ranges are up to 9 inches wide which is considered wide-plank flooring, a trendy modern style many homeowners love.
Doma vinyl planks are solid and durable thanks to an SPC (stone-polymer composite) core. Nearly all their lines have a scratch-resistant 22 mil wear layer, a must for a durable vinyl floor. As a bonus, most of their lines come with pre-attached underlayment, saving you money on installation materials.
Apart from that, all doma vinyl plank floors are FloorScore certified as low VOC emitting, and some are even certified as zero-VOC, which is rare in the vinyl plank industry. Furthermore, all Doma vinyl plank floors are covered by a decent 20-year residential warranty.
Last but not least of Doma’s flooring ranges is their most extensive range, carpet. The brand’s carpet range consists of 34 collections and around 300 unique products in total. What we really like about their carpet range is the diversity.
Doma offers a variation of around nine carpet colors, mostly gray, beige, and blueish gray. The same goes for the pattern/structure types. You can choose from cut and loop, patterned cut pile, loop, cut pile, and looped pattern styles. The best thing is Doma stocks both modern and traditional-look carpets, adapting to all homeowner types.
Another positive factor about Doma carpets is that all their carpets are made from natural wool, one of the strongest and long-lasting natural fibers that are highly resistant to staining. Furthermore, all Doma carpets are CRI Green Label Plus certified low-VOC and covered by a 20-year residential warranty.
|Doma Flooring Type||Cost per Square Foot||Warranty|
|Doma Hardwood||$3.99 – $9.99 SFT||20year Residential|
|Doma Vinyl Plank||$4.29 – $9.99 SFT||20year / 15year Commercial|
|Doma Carpet||$4.29 – $9.79 SFT||20year Residential|
We found that Doma flooring offers both affordable and premium-priced floors in its catalog. Their hardwood flooring is priced between $3.99 and $9.99 per square foot, which is similar to Mohawk, Somerset, and Mirage.
Their vinyl plank flooring is also relatively affordable, with options starting at $4.29 per square foot. The same goes for their carpet flooring, which is priced between $4.29 and $9.79 per square foot.
Doma Hardwood Compared to Other Brands
|Hardwood Brand||Price per Square Foot||Thickness||Warranty|
|Newton||$4.65 – $6.85 per sq. ft||9.5 mm||15-year residential|
|Doma||$3.99 – $10 per sq. ft||12.7 – 19 mm||20-year residential|
|Mohawk||$4.49 – $8.49 per sq. ft||9.5 – 14.2 mm||Lifetime Structural|
|Mirage||$4 – $10 per sq. ft||19 mm||35-year residential|
5-year light commercial
|Somerset||$5 – $9 per sq. ft||12.7 – 19 mm||50-year residential|
|Cali Bamboo||$3.50 – $8 per sq. ft||12.7 – 14.2 mm||50-year residential|
|Shaw||$6 – $14 per sq. ft||9.5 – 14.2 mm||50-year residential|
|K.D Woods Company||$8.50 – $25 per sq. ft||12.7 – 19 mm||25-year residential|
|Bruce||$4 – $8 per sq. ft||8 – 19 mm||Solid: 50-year residential|
Engineered: 25-year residential
|Carlisle||$8.99 – $24.99 per sq. ft||19 mm||Lifetime Structural|
|Lauzon||$6.50 – $11.50 per sq. ft||19 mm||25, 30 & 35-year residential|
Doma Luxury Vinyl Compared to Other Brands
|Brand / Line||Overall Thickness||Wear Layer||Price per Square Foot||Warranty|
Residential / Commercial
|Coretec Grande||15 mm||30 mil||$10.99 per sq. ft||lifetime / 10 year|
|Shaw Floorte Plus||12 mm||30 mil||$6.99 per sq. ft||lifetime / 20 year|
|Coretec Plus Premium||12 mm||20 mil||$7.00 – $7.50 per sq. ft||lifetime / 10 year|
|Cali Bamboo Legends||12 mm||20 mil||$6.49 per sq. ft||50 year / 15 year|
|NuCore Rigid Core 8mm||8 mm||22 mil||$3.79 per sq. ft||lifetime / 15 year|
|Proximity Mills SPC Vinyl Plank||5 – 6.5 mm||22 mil||$3.50 – $7 per sq. ft||lifetime / 10 year|
|Mannington Adura Max||8 mm||20 mil||$5.50 – $6.00 per sq. ft||lifetime / 10 year|
|Armstrong Luxe Plank||7.8 mm||20 mil||$4.39 – $5.39 per sq. ft||30 year / 10 year|
|Smartcore Ultra XL||7.5 mm||12 mil||$3.89 per sq. ft||lifetime / 5 year|
|Doma SPC Vinyl Plank||6 – 7.5 mm||22 mil||$4.29 – $9.79 per sq. ft||20 year / 15 year|
|Newton SPC Vinyl Plank||6 – 7.5 mm||8 – 20 mil||$3.60 – $4.89 per sq. ft||lifetime / 10 year|
|LifeProof 7mm LVP||7 mm||20 mil||$4.00 – $4.99 per sq. ft||lifetime / 15 year|
|Mohawk SolidTec Plus||6 mm||20 mil||$4.35 per sq. ft||lifetime / 10 year|
|Paramount Keystone XL||5.5 mm||20 mil||$5.00 – $5.50 per sq. ft||lifetime / 15 year|
Where to Buy Doma Flooring?
You can purchase Newton Flooring at one of their certified dealerships. Find one by using their find a retailer tool. Some stores will allow you to pay via phone and have the floor delivered. Before you but you can always purchase samples on Doma’s website.
It’s time to examine the durability of Doma flooring, starting with their hardwood range. When we analyze the durability of a hardwood floor, we mainly look at the overall thickness, finish type, and wood species.
Doma Hardwood Durability
Doma’s solid hardwood planks are 19mm thick. That’s pretty much as thick as it gets with solid hardwood. Having a hardwood floor this thick helps with longevity as the floor can be refinished multiple times throughout its lifespan. With the right care and maintenance, a floor of this thickness can last up to 50 years.
Doma’s engineered hardwood is thinner, measuring 12.7mm thick. However, this is pretty much the norm for engineered hardwood. It’s important to note that engineered hardwood can typically be refinished once. Still, it’s generally more stable and moisture resistant than solid hardwood.
Both Doma solid hardwood and engineered hardwood have a polyurethane finish coat, the most popular finish type used by hardwood flooring companies because of its scratch-resistant properties. All in all, we rate Doma hardwood highly in terms of durability. However, it does need the right care and maintenance for optimal longevity.
Doma Vinyl Durability
When examining the durability of vinyl plank floors, we look at the wear layer thickness, overall thickness, core type, and moisture resistance. Doma luxury vinyl floors have an SPC core which stands for stone-polymer composite. SPC vinyl planks are known for their toughness and moisture resistance. All of Doma’s luxury vinyl lines are fully waterproof, meaning you can install them in bathrooms.
In terms of wear layer thickness, Doma vinyl does not disappoint. Most of their lines come with a thick, scratch-resistant 22 mil wear layer. A thick wear layer is a must for a durable vinyl plank floor. In addition, Doma’s vinyl plank floors are between 6 and 7.5 mm thick, which is above the industry average. However, it doesn’t compare to the thickest vinyl planks on the market, such as Coretec Grande, which is 15mm thick.
Doma Carpet Durability
If you want to know how durable a carpet floor is, you should find out what it’s made from. In Doma’s case, their carpets are made from 100% natural wool. Wool is one of the strongest fibers used for carpet flooring; in addition, its highly resistant to stains. In all honesty, the most crucial aspect of a carpet floor’s lifespan is proper care and maintenance.
Doma Flooring Reviews
Doma flooring is relatively new to the US flooring market hence why we couldn’t find many doma reviews on the web. With such a small database of reviews, it’s hard for us to judge the brand. However, because there is a lack of reviews, we did take away some points from Doma in our overall rating of the brand at the end of this article.
The installation process of Doma flooring depends on which of their flooring types you are installing. Their engineered and vinyl plank floors are the easiest to install. These two types can be installed using the floating (locking) method, which requires no glues or nails and is the easiest installation method. In addition, Doma’s vinyl plank floors come with pre-attached underlayment, saving you money on installation materials.
Most flooring installers will charge homeowners less for installing a floating floor than a glue-down or nail-down floor. Speaking of which, Doma’s solid hardwood floors are harder to install. They have to be glue-down, stapled down, or nailed down. It’s certainly not a DIY job, and we recommend hiring a professional installer for solid hardwood installation. It’s a similar story with Doma carpet. Carpet floors must be precisely cut and glued down, certainly not a task for DIYers.
In addition, it’s important to note that all Doma hardwood and luxury vinyl floors must go through an acclimation process of around three days before installation. It’s best to open up all the flooring boxes in the room where the new floor will be installed and let the floor adapt to its new environment.
Proper care & maintenance is essential for a long-lasting hard-surface floor. Regular cleaning combined with the right protection methods helps your floor keep its shine for longer. Below are some key instructions to follow for a proper care and maintenance routine.
Rules of Cleaning
- Vacuum your floor regularly, perhaps even every day. Dirt and dust are abrasive to hard-surface flooring and can cause scratches and scuffs.
- Use a hard-surface-approved vacuum. Most vacuums are not suited for hard floors and can potentially do more bad than good. We recommend the Dyson V15 Cordless Stick Vacuum.
- Mop your floors at least once a week to remove dust. When mopping, it’s crucial not to over-saturate your floor, hence why you should use a damp mop that is not dripping with water.
- Alternatively, you can use a spray mop. Spray mops release a fine mist of cleaning solution with the touch of a button, which prevents over-saturation.
- Speaking of cleaning solutions, make sure you use a PH-neutral one. Dish soap and vinegar are acceptable as long as you don’t use too much of them. You can add a few drops of essential oils for a pleasant room odor.
- If you want to take a professional approach, use a cleaning solution specifically designed for flooring. We recommend Bona Hard-Surface Floor Cleaner.
Mistakes to Avoid
- Avoid vacuuming too fast. Take it slowly. If you go too fast, you may end up scratching your floor and even damaging furniture corners.
- Don’t use scouring pads or steel wool for cleaning. These two will certainly scratch your floor.
- Do not use a steam mop. Although some brands allow it, we found that using a steam mop causes your floor to lose its shine faster than usual due to the high steam temperature.
- Don’t use vacuums with beater bars.
- Don’t use all-purpose or multi-purpose cleaning solutions.
- It’s well known that furniture legs can damage flooring. Attach large-diameter felt pads to them so they can glide smoothly when moved around and don’t cause dents.
- Place walk-off doormats at house entrances to prevent bringing in dirt from the outdoors.
- Avoid wearing shoes indoors as these can bring in a lot of dirt and debris. Wear socks instead.
- Office chair casters are notorious for scratching floors. Invest in a protective chair mat or rubber blade casters to prevent this problem.
- Maintain a room temperature between 60 and 80 degrees Fahrenheit. This prevents moisture problems.
- If you have a dog, nail trimming will prevent them from scratching the floor. Plus, most dogs like their nails to be trimmed now and then.
- Place rugs in high-traffic areas such as the living room couch area.
Pros & Cons
Like all flooring brands, Doma flooring comes with its pros & cons; let’s start with the most significant pros below.
Doma Flooring Pros
- Extensive Catalog – Doma’s flooring catalog is large, to say the least. They offer over 450 unique floors in total, offering hardwood, luxury vinyl, and carpet.
- Good Durability – Doma performs well on durability specifications. Both their vinyl plank and hardwood floors are above the industry average in terms of overall thickness and wear layer thickness.
- Stylish Designs – As mentioned before, Doma’s slogan is ‘where fashion meets flooring’. They certainly walk the talk with countless ultra-trendy styles to pick from.
- Low Emissions – All of Doma’s flooring products are FloorScore certified for low VOC emissions. Some of their vinyl lines are even certified as Zero-VOC, a rarity on the vinyl plank market.
- Waterproof Options – By offering their waterproof luxury vinyl flooring, Doma gives homeowners an option to install it in kitchens and bathrooms.
- Semi-Affordable – Compared to other flooring brands, Doma is around the average on the pricing scale. The brand’s floors are relatively affordable but not super cheap.
- Made in US & Europe – Most of Doma’s hardwood and luxury vinyl is made either in the United States or Europe. This is a must if you want to avoid cheap knock-offs usually made in Asia.
- Pre-Attached Underlayment – Most Doma Luxury Vinyl lines have a built-in underlayment pad saving you money on installation costs.
Doma Flooring Cons
- Relatively Short Warranties – Most Doma flooring types come with a 20-year residential warranty. This is relatively short as most flooring brands offer a lifetime warranty for residential purposes.
- Lack of Reviews – Because Doma is a relatively new brand on the US market, there aren’t many online doma reviews. This is always a downside.
Style – 8.5 out of 10
In terms of style, Doma doesn’t disappoint. The brand stays on-trend, offering countless modern and traditional styles, including the recently trending wide-plank style.
Durability – 8.5 out of 10
Doma performs well on durability. Their floors are thicker than the industry average. Especially their solid hardwood, which is 19mm thick.
Affordability – 7.5 out of 10
Doma is relatively affordable compared to other flooring brands; this goes for all their flooring types, including hardwood, vinyl, and carpet. However, they are certainly not a budget brand.
Overall Rating – 8 out of 10 stars
In a nutshell, Doma scored an overall 8 out of 10 points in our extensive Doma Flooring Review. The brand ticks most of our boxes, including style, durability, and affordability. Their only major downside is the lack of online reviews due to the brand being relatively new to the flooring market.
What do you think of Doma flooring? Have you had any experiences with this brand? Feel free to share your thoughts, opinions, or any questions in the comment section at the bottom of the page. Alternatively, keep scrolling to see some frequently asked questions about Doma that you may find helpful.
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Is Doma a good flooring brand?
Doma flooring generally offers good quality hardwood, luxury vinyl, and carpet flooring. Their floors are made in the US or Europe from high-quality materials.
Can Doma engineered hardwood be refinished?
Engineered hardwood can typically be finished once during its lifespan; the same goes for Doma engineered hardwood.
How much does Doma luxury vinyl cost?
Doma luxury vinyl flooring is semi-affordable. Their SPC-core vinyl flooring is priced between $4 and $9 per square foot.
Does Doma luxury vinyl come with pre-attached underlayment?
The great thing about Doma SPC vinyl is that it has built-in underlayment, saving homeowners money on installation costs.
Can you install doma luxury vinyl in basements?
Doma luxury vinyl flooring is fully waterproof, thanks to its SPC core. Therefore, it can be installed in basements and bathrooms where moisture occurs often.
Is doma luxury vinyl low VOC?
Doma luxury vinyl is FloorScore certified as low VOC emitting. Some of their lines are even certified as Zero-VOC, which is very rare on the vinyl plank market.